Marketing Mix Paper

Marketing Mix Paper Marketing Mix PAGE 1IntroductionIn marketing there are many essential tools that aide in creating successful marketing strategies, however a solid understanding of the most important set of tools is the marketing mix. By use of example of a successful company the marketing mix will be further explored through discussion of the Four P's, analyzing the impacts that the marketing mix may have on the overall marketing strategy, in addition to exploring the implementation of each of the Four P's.Starbucks CoffeeStarbucks Coffee located in Seattle, Washington was founded in 1971 at the well known Pikes Place Market (Starbucks Coffee, 2007). The company is known around the world and can be spotted on numerous streets by their green store signs and creative circular logo offering delectable rich roasted coffee creations. As the company grew so did the Starbucks product line, introducing sweets to accompany beverages, essential equipment for at home brewing, groovy sounds on CD that are play ed in store and a nice selection of gifts that any coffee drinker would enjoy receiving.Deutsch: Zusammenhang zwischen Marketing-Mix, 4 Ps...As a top global brand and world leader in lipsticks, fragrances and anti-aging skincare, Avon continues to revolutionize the beauty industry by launching innovative, first-to-market products using Avon-patented technology. In addition, our growth vision includes expanding into new geographies, bringing our high-quality products and personalized service to more women. Throughout the years, Avon has always been a legacy, for brand name product, and the reputation to earn a responsible corporate pay. The founder, David H. McConnell, built this company on solid values and principles with a longstanding commitment to the highest standards of ethics and integrity. As a result, Avon has been consistently recognized as one of the most admired companies and one of the best companies to work for, with a highly diverse...