Critical discussion of Business Ethics and the Internet Essay

Critical discussion of Business Ethics and the Internet - Essay Example Moreover, it is widely accepted that the organisations often tends to improve their range of social responsiveness activities to reduce or to protect themselves from various external hindrances (McGraw-Hill Education n.d.). Emphasising upon the changing phase of the organisational policies associated with business ethics, the primary objective of this report is to briefly analyse the ethical performance of a Social Networking Site (SNS) named Facebook in the global social networking industry. The discussion of this paper will incorporate the core ethical practices that perform by Facebook along with different issues are likely to hinder its overall business performance. Additionally, the report will provide adequate suggestions intending to protect the organisation from encountering various ethical dilemmas. Facebook and its Ethical Performances Brief Overview of Facebook By providing exceptional experience of social media service to the millions of global users, Facebook has recogni sed itself as one of the leading and dominating organisations throughout the globe. It was established in the year 2004 by Mark Zuckerberg through his unique thoughts of connecting a range number of global users on a single platform. According to the present day context, Facebook has been able to acquire nearly 1.1 billion of Monthly Active Users (MAUs) across different parts of the globe. Moreover, the company is also renowned for its transformational growth since its commencement in the global social media network. The company basically earns its revenues from advertising amounted to US$1.46 billion which has surpassed the rate of 38% growth as compared to the year 2012 (Facebook, 2013). Ethical Performance of Facebook An effective practice of business ethics can significantly increase the performance of the organisations which ensures to enhance their credibility in the competitive business environment. In this regard, the practice of adequate code of ethics can assist the organi sations to deliver quality products or services to the customers enable them to attract as well as retain a huge group of loyal customers (Brimmer, 2011). Moreover, adequate quality assurance of the organisational offerings can also facilitate the organisations to meet the desired expectations of the customers. Moreover, practicing a well-built set of business ethics can also ensure to improve the organisational productivity that can be considered as one of the major beneficial factors for the present business environment. Additionally, an appropriate ethical performance of the organisations also brings different advantages and enables it to gain competitiveness in the growing global business environment (Dimitriades, 2007). In order to determine the ethical performance of Facebook, it has been viewed that it incorporates a wide practice of ethical conducts which ensures protecting from various ethics related concerns. In relation to the ethical practice of Facebook, the company bro adly adopts as well as executes well-built ethical guidelines with regard to its independent nature in the global social media services. An effective governance system enables the company to efficiently perform its business operations in different global nations. The code of business ethi